The concept of strategy as a basis for strategic planning

Abstract

The concept of strategy has had over time, many uses and diverse applications

from the military field, where it says have originated, passing through

the political, administrative, economic, religious, cultural and social fields, in

each of them has located in such a way, that constitutes a referent by the way

that has been used. It is a very important aspect for the decisions to be taken by

those who are responsible for the management of an organization, where there

are all kinds of resources, that should be used optimally in order to comply

with the policies and goals drawn. The strategy is a bet in a globalized world,

where companies are fighting to stay in the market using all the tools they

possess, establishing flexible and aggressive policies management that allow

positioning and have continuity in the future.