Comparative analysis of Not-Invented-Here and Not-Shared-Here syndromes, innovation capabilities and innovative performance in service and trade firms

Abstract

The paper comparatively analyzes syndromes Not-Invented-Here (NIH) and Not-Shared-Here (NSH) and their relationship with innovation performance (DI) and innovation capacities (CI) in business services and trade. In a cluster analysis methodology identified two groups of companies with similar characteristics: Innovative and Upset; an analysis of variance (ANOVA) was also performed to establish meaningful differences in means . As for results, the groups differed in the DI, NIH, NSH variables and only in the CI, construct customer orientation; although, the most important finding indicates that differences in NSH are more significant than in NIH, probably because of the lag in the development of IC Technology Focus.