Organizational culture transformation: the case for rica rondo and its integration with a colombian business group

Abstract

This article aims to delve the reader in the study of a widespread phenomenon

among researchers in Human Resources, allowing engagement

with the concept of organizational culture as a field that causes an impact

on business productivity. Its main purpose is to identify the characteristics

of transformation in organizational culture of a Valle del Cauca, Colombia

food company, following its integration with a business group. It

is analyzed from the 13 dimensions of culture of Rodriguez and Zapata

(2008), which allow approaching the study from both the qualitative

and the descriptive dimension. Finally, it seeks to establish the components

of culture that are transformed, those who stay and those who

definitely disappear due to the integration of one company with another.