Quality of university- industry relations: an analysis from the perspective of relationship marketing in Boyacá (Colombia)

Abstract

The processes of articulation between universities and industry resulting

from the identification of needs and interests in common, to allow for the

transfer and management of knowledge between the parties. This paper presents

the results of the evaluation of the quality of the relationship university

- industry in the Department of Boyacá low in relationship marketing

approach. Was necessary for evaluation conducting multivariate analysis and

the use of structural equations from technical Partial Least Square (PLS).

Among the findings is the importance of consistent and constant communication,

so you can be the confidence in establishing working arrangements

and commitment in the joint that may result in a greater benefit of regional

competitiveness.