Consumer response to carbon footprint information of food: a discrete choice experiment study
Keywords:
food labeling, carboon foodprint, shifting diets, discrete choice experimentAbstract
Rising animal-based foods consumption is having major negative effects on the environment. Shifting diets can thus contribute to a sustainable food system. Food labeling is one among several instruments to encourage more sustainable eating. Using a discrete choice experiment, this study founds that giving information about the the carbon foodprint of food have the potential to affect consumers’ choices, making more likely the consumption of a meal with a greater content of plant-based protein. We discuss how this findings could inform policy making.
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