Medical tourism in the city of Barranquilla: a contextual analysis for the implementation of a cluster
Keywords:
medical tourism, cluster, competitiveness, regional developmentAbstract
The purpose of this article is to give an overview of medical tourism in Barranquilla, as a base from which to create a cluster. The study used a mixed methodology, using in depth interviews with relevant players and working with secondary sources in order to evaluate the extent and quality of medical services. A principal result was the identification of only three accredited health care institutions in the entire city, out of 390 medical facilities. There exists a culture of self-sufficiency and individual service not conducive to group formation. In addition, the level of bilingualism is insufficient for medical tourism needs. Relevant conclusions are that a greater number of accredited medical facilities are needed, as well as a region wide view of tourism that allows for the formation of relevant complimentary services.
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