Turismo medico en la ciudad de barranquilla: análisis de contexto para la creación de un cluster
Palavras-chave:
turismo médico, clúster, competitividad , desarrollo regionalResumo
Este artículo propone la caracterización del sector turismo médico de la ciudad de Barranquilla, como diagnóstico para la conformación de un clúster. El estudio se basó en una metodología mixta, realizando entrevistas a profundidad a diferentes actores claves del sector y trabajando con información de fuentes secundarias que permitieron caracterizar la amplitud y calidad de los servicios prestados. Como principales resultados fue posible identificar que solo se cuenta con tres (3) instituciones de salud acreditadas, en la ciudad Barranquilla, de 390 habilitadas. Existe una cultura empresarial individualista en el sector y el nivel de bilinguismo es deficiente para el servicio de turismo en salud. Como conclusiones relevantes se expone la necesidad de contar con un mayor número de entidades acreditadas, así como una visión turística de región que permita el encadenamiento de servicios complementarios de turismo.
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