Competitividad de los recursos turísticos: una propuesta de indicadores para su medición en la región caribe colombiana
DOI:
https://doi.org/10.14482/ecoca.24.338.986Palavras-chave:
Competitividad, recursos turísticos, destinos turísticosResumo
Se analizan recursos y atractivos turísticos de dos municipios en el Caribe colombiano con base en la creación de un indicador denominado Nivel de Competitividad de los Recursos Turísticos (NCRT). Para ello se identificaron y validaron las variables más relevantes en competitividad, empleando el Proceso de Análisis Jerárquico (AHP) y análisis estructural mediante Matriz de Impactos Cruzados (MICMAC). Se confirmó bajo nivel general de competitividad, con marcadas debilidades en Innovación y Gestión Empresarial. La variable Recursos Humanos evidenció mayor nivel de independencia con respecto al conjunto de variables. Las variables Localización y Costos demostraron mejor desempeño relativo en ambos municipios.
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