The emergence of diffusion theory in Latin America: a restropect analysis


Palabras clave:

Difusión de Innovaciones, paradigma dominante, modernización, América Latina


La difusión de innovaciones es una de las teorías más ampliamente estudiadas y aplicadas en diferentes contextos en todo el mundo. Sin embargo, no ha sido así en América Latina. La mayoría de la literatura relacionada con la difusión de innovaciones en el continente mantiene un enfoque crítico. El presente artículo analiza cómo los primeros estudios de difusión de innovaciones fueron conducidos y aplicados en América Latina. Cuatro tradiciones intelectuales que fueron muy importantes en la Academia Norteamericana (el paradigma dominante, la conceptualización linear de comunicación, la teoría de la modernización y la noción de los efectos poderosos) dejaron una huella en la teoría difusionista que guiaron su aplicación en una dirección muy particular en la región. No obstante, la aplicación de esta teoría en el continente parece haber dejado cierto estigma que ha mantenido alejado a los nuevos académicos de esta práctica y popular teoría.

Biografía del autor/a

Jesús Arroyave Cabrera, Universidad del Norte, Colombia

Ph.D. en comunicación de la universidad de Miami. Master en comunicación de la universidad de Rutgers. Master en educación de la universidad Javeriana. Profesor asistente de la universidad del Norte.


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Arroyave Cabrera, J. (2022). The emergence of diffusion theory in Latin America: a restropect analysis. Investigación &Amp; Desarrollo, 15(2), 260–287. Recuperado a partir de



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