Regulación antimonopolio en mercados digitales algorítmicos: propuesta de marco jurídico adaptativo
Palabras clave:
regulación antimonopolio, economía del comportamiento, elección racional, regulación algorítmica, inteligencia artificialResumen
La acelerada digitalización de los mercados y la automatización de decisiones económicas mediadas por algoritmos han desbordado los marcos tradicionales del derecho de la competencia, al generar nuevas formas de poder económico y coordinación tácita que desafían la capacidad regulatoria de los Estados. En ese sentido, el objetivo del presente artículo es proponer un marco jurídico para la regulación antimonopolio en entornos algorítmicos, combinando la teoría de la elección racional con la economía del comportamiento, a fin de equilibrar coherencia normativa, eficacia disuasoria y adaptabilidad tecnológica. Los resultados revelan que la economía conductual, aunque ofrece herramientas valiosas para comprender sesgos y dinámicas organizacionales, no proporciona una teoría normativa eficaz para garantizar proporcionalidad y coherencia sancionatoria. A partir de ello, se propone un marco jurídico que preserve la racionalidad estructural del derecho, incorpore mecanismos conductuales, así como establezca estándares de transparencia y auditabilidad algorítmica. De ese modo, se plantea una redefinición del enforcement antimonopolio, orientado a equilibrar legitimidad democrática, eficacia empírica y adaptabilidad tecnológica.
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