Institutional legitimacy as a source of corporate reputation
DOI:
https://doi.org/10.14482/INDES.29.2.320Keywords:
social and institutional legitimacy, sources of legitimacy, corporate reputationAbstract
This article focuses on the development of the concept of social legitimacy in organizations, as a theoretical foundation for reputation. The article establishes a triangulation in the literature review that begins with institutional theory until reaching the concept of institutional legitimacy and its importance in the study of corporate reputation. In this review, the dimensions or sources of legitimacy were analyzed, including: moral, cognitive and evaluative dimensions. In the same sense, this research is supported by the literature review, which was done by reviewing more than 50 bibliographic references. These bibliographic sources contributed to give a greater understanding of the concept of corporate reputation from the field of sociology in relation to the theory of institutional legitimacy.
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