Social investment projects as shared value generators in financial cooperatives

Abstract

The objective of this article is to determine how the social investment indicators of certain financial cooperatives do not necessarily constitute a shared value for their members, given that they are similar to the services offered by traditional banks. A methodology with a mixed approach and descriptive scope was developed, using as tools to obtain information, the interview, as well as a systematic literature review using a meta-analysis matrix. For statistical validation, the Fligner-Killeen and Wilcoxon Mann-Whitney tests were used to demonstrate homogeneity of variances and medians, respectively. The results obtained showed little variation in the indicators over the time interval analyzed. The main conclusion is that the indicators studied are not aligned with the concept of shared value, and therefore do not generate a differentiating factor for financial cooperatives, given their purpose