PURCHASE BEHAVIOR OF DRUGSTORE CUSTOMERS IN TIMES OF THE COVID-19 PANDEMIC IN BOYACÁ, COLOMBIA

Abstract

Consumer purchasing behavior has changed drastically as a result of the Covid-19 pandemic, which has transformed purchasing habits and driven a new dynamic in consumer trends worldwide. The objective of the study was to carry out an analysis of the purchasing behavior of drugstore customers in times of the Covid-19 pandemic in Boyacá, Colombia. The method used was descriptive, empirical, quantitative. The results show new trends in the purchasing behavior of drugstore customers due to the pandemic, as the use of technology to obtain information and access to products increased. In addition, it encouraged the purchase by digital means, which led to drug stores having greater visibility on the Internet, opening new opportunities for business growth and competitiveness and a notable acceleration of digital transformation in the business world.