Strategic management model. Case of women’s enterprises in the handicraft sector in Sucre (Colombia)

Abstract

The main objective was to develop a strategic management model that allows business strengthening in the female entrepreneurship of the handicraft sector prioritized in the competitiveness route of the department of Sucre. With a quantitative methodology and a propositive and descriptive design, a strategic management model is proposed to support the effective management of artisan businesses. The main result shows that the strategic management model comprises 4 phases: diagnosis, formulation, execution, and control. The model is based on the needs evidenced in the female enterprises of the handicraft sector and on the theoretical models of strategic management. It is
concluded that strategic management, as a model of organizational strengthening is decisive in the orientation and cohesion of actions to optimize
the internal and external activities of the company. Likewise, it favors an effective exercise in the administrative, technical, productive, and commercial processes necessary for business.