Quality of university- industry relations: an analysis from the perspective of relationship marketing in Boyacá (Colombia)

Abstract

The processes of articulation between universities and industry resultingfrom the identification of needs and interests in common, to allow for thetransfer and management of knowledge between the parties. This paper presentsthe results of the evaluation of the quality of the relationship university- industry in the Department of Boyacá low in relationship marketingapproach. Was necessary for evaluation conducting multivariate analysis andthe use of structural equations from technical Partial Least Square (PLS).Among the findings is the importance of consistent and constant communication,so you can be the confidence in establishing working arrangementsand commitment in the joint that may result in a greater benefit of regionalcompetitiveness.