Assessment of Intellectual Capital of Network Marketing companies in Colombia.

Abstract

The management and assessment of human capital has become a generator of competitive advantages. The objective of this paper is to analyze the relationship between the assessment of intellectual capital and profitability in the Network Marketing business in Colombia. The methodology was descriptive with quantitative approach applying the deductive method, 23 Network Marketing business with financial information from the years 2016 to 2020 were analyzed, a database of 115 financial statements was built. The results showed a correlation between profitability indicators and the Added Value of Capital Investment.