Organizaciones saludables en frontera colombo-venezolana: validación del modelo HERO en microempresas de Villa del Rosario (Colombia).

Abstract

This study empirically validates the HERO model (Healthy and Resilient Organization) in microenterprises located in Villa del Rosario, Colombia, a border territory characterized by high migratory pressure and socioeconomic vulnerability. Using a quantitative approach and partial least squares structural equation modeling (PLS‑SEM) with SmartPLS 4.0, data from 124 microenterprises were analyzed. The model assessed the impact of healthy organizational practices —employee empowerment, managerial commitment, and sense of belonging— together with digital tool adoption on customer satisfaction.
Results confirm significant positive relationships between healthy leadership, empowerment, and business outcomes, even under informality and humanitarian pressure. Findings suggest that organizational health can function as a micro‑institutional mechanism of socioeconomic resilience in border territories. This study contributes to the literature by providing situated evidence on the applicability of the HERO model in Global South microenterprises operating in complex humanitarian contexts.