Own labels in the United Kingdom: A source of competitive advantage in retail business

Abstract

This paper shows evidence of the role of own labels within UK retail
business, not only as a product that compete with national brands, but as a
tool to achieve competitive advantage. In addition, as a key player in retail
business, which its development has changed the level of relationship among
the supply chain; from traditional trading to more integrative, constructive
and co-operative based.