The validation process of the Consumer’s Psychoeconomic Model. Causal analysis with structural equation

Abstract

The validation process of the Consumer’s Psychoeconomic Model proposed by Rodríguez-
Vargas (in press) is presented. For doing it, first of all, the main theoretical
elements are synthesized. Then, taking a sample of 406 people coming from the medium
and high social levels living in Barranquilla (Colombia), enough empiric evidence to
validate the theoretical model was found. The Structural Equations Modeling was
used with the software AMOS 5.0 version.