Towards a humanization of the funeral enterprise

Abstract

The understanding that the man has of the dead, dying and the death, his ritual
and ceremony causes that in modernity companies dedicated to the manipulation of the
corpse exist, its final disposition and the celebration of the mortuary ritual. Due to the
funeral company’s nature and to the context which is immersed in; the cultural variable
becomes its main axis. It is only from the analysis of this variable, that these organizations
can be able to define what could be considered decisive in the marketing of this
type of services, and even more, is the basic element that would allow the businessmen
of this sector to explain its performance between the society’s principle of historicity and
the paper that the celebration of the mortuary ritual has in the mourn process and the
feeling of loss that emerges in each person when he faces the fact of death. The problem
it’s based on a cultural context and the resistance of expectations of the family and the
funeral organizations whom in front of the corpse, to the death and dying and in its
incidence in the enterprise activity and dynamic the social ones.