La legitimidad institucional como fuente de reputación corporativa
DOI:
https://doi.org/10.14482/INDES.29.2.320Palabras clave:
legitimidad social e institucional, fuentes de la legitimidad, reputación corporativaResumen
Este artículo se concentra en el desarrollo del concepto de legitimidad social en las organizaciones, como fundamento teórico de la reputación. El artículo establece una triangulación en la revisión de literatura que inicia con la teoría institucional hasta llegar al concepto de legitimidad institucional y su importancia en el estudio de la reputación corporativa. En esta revisión se analizaron las dimensiones o fuentes de la legitimidad, como lo son: la moral, cognitiva y evaluativa. En el mismo sentido, esta investigación se soporta en la revisión de literatura, la cual se edificó mediante la revisión de más de 50 referencias bibliográficas. Estas fuentes bibliográficas contribuyeron a darle una mayor comprensión al concepto de reputación corporativa desde el campo de la sociología en relación con la teoría de la legitimidad institucional.
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