Explanatory model of a family enterprise that relates founder's values, organizational culture and orientation to the market

Abstract

Through the study, analysis and understanding of founder’s values, the organizational
culture and the market orientation, an explicative model in a service sector familiar
enterprise is formulated. This enterprise is passing from the first to second generation.
The model has a starting point: the founder’s values. From them, organizational values,
beliefs, and entrepreneurial activities are forged with which the market orientation is
built. For doing do, the research was developed based on a relativistic approach. The
researcher was in the enterprise during three months applying interviews, doing non
participant and participation observations and applying some measure scales.