Influence of export promotion in the export process of the development of SMEs. A case study

Abstract

Export’s promotion emerges as a wide answer to SME’s needs to face the
great complexity of exporting and the lack of resources, capacities, experience
and knowledge that placed them in a disadvantageous competitive position in
international markets. Thus, the exports promotion has become a Government’s
priority policy in developed, recent industrialized, and especially in developing
countries to consider strong implications that export has in a nation’s economic
politics. In this context, this research pretends, through the case study methodology,
to propose a model to determine the influence exerted by export’s promotion during
the industrial SME’s exporter process in a Colombian region facing a series of
barriers to develop export activities.