No 20: Ene-Jun 2006

Artículos

• Editorial

  Dagoberto Páramo Morales

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• The validation process of the Consumer’s Psychoeconomic Model. Causal analysis with structural equation

  Juan Carlos Rodríguez Vargas

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• Analysis of decision-making process in large Barranquilla's companies using Conglomerate analysis.

  Leonor Cabeza De Vergara, Alberto Muñoz Santiago

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• The alienation of the individual. Reflecting on the evolution of management thought as a control mechanism

  Camilo Antonio Mejía Reátiga

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• Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia)

  Mario Eduardo Giraldo Oliveros, Vanya Guadalupe Alvarado López

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• The case study method. Methodological strategy of scientific research.

  Piedad Cristina Martínez Carazo

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• Explanatory model of a family enterprise that relates founder's values, organizational culture and orientation to the market

  Vanessa Steckerl Guerrero

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• Relationship between risk and trust in the brand. Exploratory Study in France

  Leila Amraoui, Dagoberto Páramo Morales

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