Demonization, fear, politics of resentment and the collapse of contemporary democracies from electoral processes. Discursive strategies based on Brexit, the presidential election in the United States and the Plebiscite in Colombia

Abstract

Between 2015 and 2018, the world experienced a notable advance of populism in important electoral processes. Electoral processes were evidenced in different countries with surprising results, which account for the construction of contemporary neopopulisms, the otherness and the loss of liberal values ??that seemed to have been achieved in contemporary democracies. In this document three case studies will be taken, namely, the election and re-election of the US president; the Brexit; the Plebiscite on the 2016 peace agreement and the 2018 Colombian presidential campaign. Through the software "Studio R" and the analysis of the discourse of those who led these electoral processes, we will expose how the demonization of the opposition and otherness could have operated, in the case studies, reflecting terms most used in each of the speeches, which will show us the use of fear, demonization and the politics of resentment in the campaigns analyzed