Palabras clave
globalization
performance
performativity
otherness
race,
ethnicity
identity. Transnacionalismo
globalización
performance
Performatividad
otredad
raza
etnicidad
identidad.
Resumen
Shakira, artista compositora y cantante pop, se ha vuelto un producto transnacional. Su presencia como estrella principal en el show de La copa Mundial de Futbol es la más fuerte evidencia de su globalización. A tiempo se difuminó con movidas políticas y económicas, una controversia acerca del uso de una canción de Camerún famosa en los ochenta para su último video (Waka Waka) donde vemos claramente su asociación con “lo otro” y las ideas de raza que prevalecen en los Estados Unidos. Mientras Shakira es identificada como la otra, la caribe, ella asciende en la cultura popular mundial gracias a su performance de “deseable extranjera”, término acuñado por Kasia Marciniak cuando analiza el cine desde una óptica feminista transnacional. Aplicamos aquí ese concepto para mostrar lo que encontramos durante un rastreamiento de sus veinte años de performance.
Citas
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