Eduentretenimiento en la comunicación para el VIH/sida: más allá del mercadeo, hacia el empoderamiento
Keywords:
Edutaiment, communication and health.Abstract
The objective of this article is to evaluate critically the potential and limitations of the practice of edutainment in media in achieving its educational purposes.In the paper, a special attention is paid to the way edutainment has been used to fight against HIV/AIDS, starting form the author's research in South Africa (www.media.ku.dk/HIVAIDSComm<http://www.media.ku.dk/HIVAIDSComm> ). A review of literature about EE in general, is also presented. The field of EE Is deconstructed and evaluated from the generational perspective, highlighting three major «generations» of EE.
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