Approaching social change as a complex problem in a world that treats it as a complicated one: the case of puntos de encuentro, Nicaragua

Autores/as

Palabras clave:

Comunicación para el cambio social, ciencia de la complejidad, sistemas complejos, control descentralizado y procesos sociales auto-organizados

Resumen

El presente estudio de caso usa principios de la Ciencia de la Complejidad como marco teórico para el análisis de la estrategia de comunicación implementada por Puntos de Encuentro, así como para explorar algunas de las críticas más recientes a las teorías y modelos de evaluación de proyectos para el cambio social. Los resultados de este estudio sugieren que Puntos de Encuentro ha aplicado de manera intuitiva varios principios de la Ciencia de la Complejidad en el diseño, implementación y evaluación de su estrategia de comunicación: la dependencia histórica y contextual del cambio social, su aspecto no lineal y paradójico, la superioridad del todo sobre la suma de las partes, la relevancia de la calidad de las relaciones y las interacciones, los beneficios del control descentralizado para el surgimiento de un nuevo orden y para la auto-organización social, y la importancia de un flujo libre, diverso y participativo de información relevante al sistema para que este pueda cambiar. Como conclusión, el artículo sugiere el uso de la comunicación para el cambio social basadas en los principios de la Ciencia de la Complejidad como estrategia alternativa para promover el cambio. 

Biografía del autor/a

Virginia Lacayo, Ohio University Athens, Estados Unidos

Doctoral student, school of communication studies, Ohio University Athens.

Rafael Obregón, Universidad del Norte, Colombia

Profesor asociado. Director de la maestría en comunicación, Ohio University

Arvind Singhal, University of Texas El Paso, Estados Unidos

Senior research fellow, Sam Donaldson center for communication studies. Department of communication, University of Texas.

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Publicado

2022-01-10

Cómo citar

Lacayo, V., Obregón, R., & Singhal, A. (2022). Approaching social change as a complex problem in a world that treats it as a complicated one: the case of puntos de encuentro, Nicaragua. Investigación &Amp; Desarrollo, 16(2), 126–159. Recuperado a partir de https://rcientificas.uninorte.edu.co/index.php/investigacion/article/view/810

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Artículos de Investigación / Research Articles