El cuarto mosquetero: la comunicación para el cambio social
Keywords:
Communication, social change, communicator profile, social development.Abstract
This article covers the different stages or “times” which, on the author’s scope, have influenced the application of communication to strategies of development. It shows the way these approaches have influenced the use of communication by the international cooperation organisms. The author supports his opinions on studies on the topic and on his experience as an international consultant in this field. In this context, it also presents the poor valuation formerly given to communication as a development strategy and the role played by the academy in this issue. Finally, the profile of a new communicator is described emphasizing the perspective of Communication for social change.
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