Reflexiones sobre el alcance de la investigación formativa en comunicación en salud en los programas de prevención y control de dengue. El caso de Barranquilla (Colombia)
Keywords:
Formative Research, Health Communication, Dengue.Abstract
This paper presents the results of the formative research process of a health communication strategy aimed at understanding psychosocial and cultural dimensions associated with efforts to prevent and control transmission of dengue fever in low income areas of Barranquilla and Puerto Colombia, Departamento del Atlántico, Colombia. Results show that there are considerable gaps between levels of awareness and knowledge about the disease and the community’s practices to prevent transmission of dengue, despite ongoing promotional efforts to educate the community by the local health district. The formative research shows the importance of selecting and integrating theories focusing on the relevant psychosocial and cultural aspects related to the disease, and the relevance of the integration of quantitative and qualitative approaches.
References
Alfaro, M., Luna, M., Novoa, Y., Castillo, N., Benites, S., Muñoz, M., Escudero, R., Barrantes, L., Díaz, P. &, Escudero, J. (2001). Factores fundamentales de exposición al dengue según escenarios geo-epidemiológicos en Trujillo metropolitano. Revista Peruana de Epidemiología, 10(7).
Atkin, C. & Freimuth, V. (1989). Formative Evaluation Research in Campaign Design. Rice, R. & Atkin, C. (2a. Ed.), Public Communication Campaigns. Newbury Park, CA: Sage, 131-150.
Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice Hall.
Benítez-Leite, S., Machi, M.L., Gibert, E. & Rivarola, K. (2000). Conocimientos, actitudes y prácticas acerca del Dengue en un barrio de Asunción. Revista Pediatría, 27(2).
Becker M. H. (ed). (1974). The Health Belief Model and Personal Health Behaviour. Health Education Monograph, 2.
Caballero R., Torres, T., Chong, F., Pineda, A., Altuzar M. & López, B. (2006, Fevereiro). Concepciones culturales sobre el dengue en contextos urbanos de México. Revista Saúde Pública, 40(1). São Paulo.
Gray-Felder, D. & Deane, J. (1999). Communication for Social Change: A Position Paper and Conference Report. New York: Rockefeller Foundation.
Figueroa, M. (2002). Communication for Social Change: An Integrated Model for Measuring the Processes and its Outcomes. Communication for Social Change Working Paper Series, 1. New York: The Rock-Rockefeller Foundation.
Glanz, K., Rimer, B. & Lewis, F. M. (2002). Health Behavior and Health Education (3rd ed). San Francisco: Jossey-Bass.
Kroeger, A. & Luna, R. (1992). Investigación a nivel local. Atención primaria en salud. México: Editorial Pax.
Leontsini, E. et al.(1993). Effect of a Community-Based Aedes Aegypti Control Programme on Mosquito Larval Production Sites. El Progreso. Transactions of the Royal Society of Tropical Medicine and Hygiene, 87, 267-271.
Lloyd, LS. (2004). Best Practices for the Prevention and Control of Dengue Fever. Arlington: Environmental Health Project.
McGuire, W.J. (1989). Theoretical Foundations of Campaigns. R.E, Rice y C.K., Taquín (Eds.), Public Communication Campaigns. Newbury Park, CA: Sage.
Ministerio de Salud de Colombia. (1994). Mecanismos de Participación Social. Decreto 1757. Bogotá: Minsalud.
Mosquera, M. (2004). Comunicación en Salud: Conceptos, Teorías y Experiencias. Flórez, Botero, M.M. y Jiménez (2005). Psicología de la salud: temas actuales de investigación en Latinoamérica, Cap. 12, 209-230.
Pan American Health Organization. (2003). Estrategia de Gestión Integrada (EGI), Resolución CD 44.R9, 2003.http://www.paho.org/Spanish/AD/DPC/CD/dengue-program-page.htm(recuperado en el 2007).
Pan American Health Organization/World Health Organization. (2002). New Generation of Dengue Prevention and Control Programs in the Americas.Program of Communicable Diseases. Division of Disease Prevention and Control.
Romero-Vivas, C.M.E: & Falconar, A.K.I. (2000). Women’s Knowledge, Beliefs and Practices Towards Dengue Fever and Aedes aegypti in a Dengue Fever Endemic Area of Colombia. Bull World. Health Organisation. Sometido.
Sánchez, M. A., Ramos, G. E. & Marset, C. P. (1994). Actitud social ante la participación en salud. La actitud participativa en salud: entre la teoría y la práctica.Departamento de Ciencias Sociocomunitarias. España: Secretariado de Publicaciones, Universidad de Murcia.
Tilson, P., Kincaid, L., Rimon, II. & Rinehard (1997). Health Communication. Lessons from Family Planning and Reproductive Health. Johns Hopkins School of Public Health.
Sallis, J. & Owen, N. (1996). Ecological Models. En: K. Glanz, FC. y Lewis, B.K. Rimer (Eds.). Health Behavior and Health Education. Theory, Research, and Practice. (2° Edition). San Francisco: Jossey-Bass, 403-424.
Signorielli, N. (1993). Mass Media Images and Impact on Health: A Sourcebook. Westport, CT: Greenwood.
Montgomery, K. (1990). Promoting health through entertainment television. C. Atkin & L. Wallack (Eds.). Mass Communication and Public Health: Complexities and Conflicts. Newbury Park, CA: Sage, 35-54.
Singhal, A. & Rogers, E. (1999). Entertainment-Education: A Communication Strategy for social Change. Mahwah, NJ: Lawrence Earlbaum Associates.
Stokols, D. (1996). Translating Social Ecological Theory into guidelines for community health promotion. American Journal of Health Promotion, 10(4), 283-298.
Wahl, O.F. (1995). Media Madness: Public Images of Mental Illness.New Brunswick, NJ: Rutgers University Press.
Wellcome Trust. (2004). Public Health Sciences: Challenges and Opportunities: A report of the Public Health Sciences Working Group. Convened by the Wellcome Trust. http://www.wellcome.ac.uk/doc. WTD003192.HTML (recuperado en marzo de 2004).
Winch, P., Lloyd, L., Godas, MD & Kendall, C. (1991). Beliefs about the Prevention of Dengue and other Febrile Illnesses in Mérida, México. Journal of Tropical Medicine and Hygiene, 94, 377-387.
World Health Organization. (1997). Dengue Haemorrhagic Fever. Diagnosis, treatment, prevention and control. Geneva: WHO.
Downloads
Published
Issue
Section
License
Research & Development provides free access to its content to those who register on the website under the principle that making research freely available to the public supports greater global knowledge sharing.
It runs under a Creative Commons CC BY-NC 4.0 License.
Neither the submission nor the processing of the articles implies costs for the authors or the institutions of which they are part.
