Competencia digital y competencia algorítmica en la era de la inteligencia artificial. “AlComEdu”: un enfoque integral para gestionar la estrategia y el marketing de las instituciones de educación superior Digital competence and algorithmic competence in the age of artificial intelligence. “AlComEdu”: a holistic approach to managing the strategy and marketing of higher education institutions

Main Article Content

María de las Mercedes de Obesso
Carlos Alberto Pérez Rivero
Margarita Núñez-Canal

Abstract

This article addresses the European Union´s (EU) objective of promoting citizen digitization
and socioeconomic progress through education. Digital competence, according to the OECD
and the EU, refers to the skills to live and work in a digitized society, including communication, information seeking, and informed decision-making. However, there is a lack of consensus on its definition. On the other hand, the omnipresence of algorithms in the day-to-day
interaction of individuals challenges the models so far developed, which highlights the need
for a new algorithmic competence focused on understanding and using algorithms and artificial intelligence

Downloads

Download data is not yet available.

Article Details

Section
Estado del arte o revisión bibliográfica
Author Biographies

María de las Mercedes de Obesso, Esic University

ESIC University; ESIC Business & Marketing School, Spain

Carlos Alberto Pérez Rivero, Esic University

ESIC University ESIC Business & Marketing School

Margarita Núñez-Canal, Universidad Nebrija 

Doctora en Comunicación en la Sociedad Digital por la Universidad CEU San Pablo. Profesora Titular en Organización de empresas en la Universidad Nebrija, Madrid (España).

References

Alam, A. (2021). Possibilities and Apprehensions in the Landscape of Artificial Intelligence in Education. 2021 International Conference on Computational Intelligence and Computing Applications, ICCICA 2021. https://doi.org/10.1109/ICCICA52458.2021.9697272

Ali, H., & Aysan, A. F. (2023). What will ChatGPT Revolutionize in Financial Industry?. Available at SSRN 4403372.

Allen, J., & van der Velden, R. (2007). Transitions From Higher Education to Work. In Careers of University Graduates (Vol. 17, pp. 55–78). Dordrecht: Springer Netherlands. https://doi.org/10.1007/978-1-4020-5926-1_4

Akgun, S., Greenhow, C., 2022. Artificial intelligence in education: Addressing ethical challenges in K-12 settings. AI and Ethics 2, 431–440.. https://doi.org/10.1007/s43681-021-00096-7

Bennett, S., Maton, K., & Kervin, L. (2008). The ‘digital natives’ debate: A critical review of the evidence. British journal of educational technology, 39(5), 775- 786 https://doi.org/10.1111/j.1467-8535.2007.00793.x

Berger, P., & Luckmann, T. (1966). The social construction of reality. (W. Longhofer & D. Winchester, Eds.) (1991st ed.). Second Edition. | New York?: Routledge — Taylor & Francis, 2016. | Revised: Penguin Group. https://doi.org/10.4324/9781315775357

Borenstein, J., & Howard, A. (2021). Emerging challenges in AI and the need for AI ethics education. AI and Ethics, 1, 61-65.

Campolo, A., Sanfilippo, M., Whittaker, M., & Crawford, K. (2017). AI Now. 0–36.

Carrión Sánchez, M., & Pedrosa, L. P. (2023). Educar la Inteligencia Sensible en Tiempos de Inteligencia Artificial. Cuestiones Pedagógicas. Revista de Ciencias de La Educación, 1(32), 69–82. https://doi.org/10.12795/CP.2023.I32.V1.04

Chen, X., Zou, D., Xie, H., Cheng, G., & Liu, C. (2022). Two decades of artificial intelligence in education. Educational Technology & Society, 25(1), 28-47.

Coldwell-Neilson, J. (2017). Assumed digital literacy knowledge by Australian universities: Are students informed? ACM International Conference Proceeding Series, 75–80. https://doi.org/10.1145/3013499.3013505

Cope, B., Kalantzis, M., & Searsmith, D. (2021). Artificial intelligence for education: Knowledge and its assessment in AI-enabled learning ecologies. Educational Philosophy and Theory, 53(12), 1229–1245. https://doi.org/10.1080/00131857.2020.1728732

Churches, A. (2008). Bloom's taxonomy blooms digitally. Tech & Learning, 1,1-6.

Dasgupta, S., & Hill, B. M. (2021). Designing for Critical Algorithmic Literacies. In Algorithmic Rights and Protections for Children. https://doi.org/10.1162/ba67f642.646d0673

Del Pozo Andrés, M. (2009). El proceso de Bolonia en las aulas universitarias: una perspectiva europea. Cuestiones Pedagógicas. Revista de Ciencias de La Educación, 0(19), 55–73.

Dignum, Virginia. Responsible artificial intelligence: how to develop and use AI in a responsible way. Vol. 2156. Cham: Springer, 2019.

Dogruel, L. (2021). What is Algorithm Literacy? A Conceptualization and Challenges Regarding its Empirical Measurement. Algorithms and Communication, 67–93. https://www.ssoar.info/ssoar/handle/document/75897

European Commission. (2014). Digital Agenda for Europe - Rebooting Europe’s Economy. European Commission, 8. https://doi.org/10.2775/41229

Eurpean Commision (2023) European Year os Skills: Harnesing Talent in Europ: a new boost for EU Regions. Eurpean Commision https://year-of-skills.europa.eu/news/harnessing-talent-europe-new-boost-eu-regions-2023-01-17_en

European Council. Recomendación del Consejo, relativa a las competencias clave para el aprendizaje permanente Texto pertinente a efectos del EEE. (2018). RECOMENDACIONES CONSEJO RECOMENDACIÓN DEL CONSEJO de 22 de mayo de 2018 relativa a las competencias clave para el aprendizaje permanente (Texto pertinente a efectos del EEE) (2018/C 189/01) EL CONSEJO DE LA UNIÓN EUROPEA.

Falloon, G. (2020). From digital literacy to digital competence: the teacher digital competency (TDC) framework. Educational Technology Research and Development, 68(5), 2449–2472. https://doi.org/10.1007/s11423-020-09767-4

Ferrari, A., Brecko, B. N., & Punie, Y. (2014). DIGCOMP: A framework for developing and understanding digital competence in Europe. eLearning Papers Tra (Vol. Special Ed).

Fischler, M. A., Firschein, O. (1987). Intelligence: the eye, the brain, and the computer. Boston, USA: Addison-Wesley Longman Publishing Co.

García-Peñalvo, F. (2023) La integración de la inteligencia artificial generativa en la práctica docente, V Seminário Escola Digital: A Educação na Era da Inteligência Artificial. Centro de Competência TIC da Escola Superior de Educação do Instituto Politécnico deBragança(CCTIC), Portugal, 21 de abril de 2023.Disponible en:https://bit.ly/3AhcCKI.doi: 10.5281/zenodo.7853091.

Greenhow, C., Graham, C. R., & Koehler, M. J. (2022). Foundations of online learning: Challenges and opportunities. Https://Doi.Org/10.1080/00461520.2022.2090364, 57(3), 131–147. https://doi.org/10.1080/00461520.2022.2090364

Hargittai, E., Gruber, J., Djukaric, T., Fuchs J., & Brombach, L., (2020) Black box measures? How to study people’s algorithm skills, Information, Communication & Society, 23:5, 764-775, DOI: 10.1080/1369118X.2020.1713846

Holford, W. D. (2019). The future of human creative knowledge work within the digital economy. Futures, 105(2), 143–154. https://doi.org/10.1016/j.futures.2018.10.002

Holmes, W. ., Persson, J., Chounta, I., Wasson, B., & Dimitrova, V. (2022). ARTIFICIAL INTELLIGENCE AND EDUCATION A critical view through the lens of human rights, democracy and the rule of law. Paris. Retrieved from http://book.coe.int

Hsu, F. (2003). Behind Deep Blue: Building the Computer that Defeated the World Chess Champion. Princeton University Press.

Katz, R. L. (2009). Skills of an effective administrator. Harvard Business Review Press.

Kitchin, R., 2017. Thinking critically about and researching algorithms. Information, Communication & Society 20, 14–29.. https://doi.org/10.1080/1369118x.2016.1154087

Kirschner, P. A., & de Bruyckere, P. (2017). The myths of the digital native and the multitasker. Teaching and Teacher Education, 67, 135–142. https://doi.org/10.1016/J.TATE.2017.06.001

Kivinen, K., Aslama Horowitz, M., Havula, P., Härkönen, T., Kiili, C., Kivinen, E., Pönkä, H., Pörsti, J., Salo, M., Vahti, J., & Vuorikari, R. (2022). Digital Information Literacy Guide, EDMO NORDIS project. UE, Faktabaari, Helsinki

Krishnamurthy, S. (2020). The future of business education: A commentary in the shadow of the Covid-19 pandemic. Journal of Business Research, 117, 1–5. https://doi.org/10.1016/j.jbusres.2020.05.034

McCarthy, J., Minsky, M. L., Rochester, N., & Shannon, C. E. (2006). A proposal for the Dartmouth summer research project on artificial intelligence. AI Magazine, 27(4), 12–14.

McMurtrie, B.: How artificial intelligence is changing teaching. The Chronicle of Higher Education.https:// www. chron icle. com/artic le/ How- Artifi cial- Intel ligen ce- Is/ 244231 (2018)

Morselli, D. (2019). The Assessment of Entrepreneurial Education. In D. Morselli (Ed.), The Change Laboratory for Teacher Training in Entrepreneurship Education: A New Skills Agenda for Europe (pp. 17–36). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-02571-7_2

Muammar, S., Hashim, K. F. B., & Panthakkan, A. (2023). Evaluation of digital competence level among educators in UAE Higher Education Institutions using Digital Competence of Educators (DigComEdu) framework. Education and information technologies, 28(3), 2485-2508.

Núñez-Canal, M., de Obesso, M. de las M., & Pérez-Rivero, C. A. (2022). New challenges in higher education: A study of the digital competence of educators in Covid times. Technological Forecasting and Social Change, 174(October 2021), 121270. https://doi.org/10.1016/j.techfore.2021.121270

OCDE. (2018). The future of education and skills Education 2030.

Oeldorf-Hirsch, A., & Neubaum, G. (2023). What do we know about algorithmic literacy? The status quo and a research agenda for a growing field. New Media & Society, 0(0). https://doi.org/10.1177/14614448231182662

Pelletier, K., McCormack M., Reeves J., Robert, J. Arbino, N., Al-Freih, M., Dickson-Deane, C., Guevara, C., Koster, L., Sánchez-Mendiola, M., Skallerup Bessette, L., and Stine, J., 2022 EDUCAUSE Horizon Report, Teaching and Learning Edition (Boulder, CO: EDUCAUSE, 2022). https://library.educause.edu/-/media/files/library/2022/4/2022hrteachinglearning.pdf?la=en&hash=6F6B51DFF485A06DF6BDA8F88A0894EF9938D50B

Prensky, M. (2001). Digital Natives, Digital Immigrants (Vol. 9, Issue 5). NCB University Press.

Redecker, C. (2020). Marco europeo para la Competencia digital de los educadores DIGCOMEDU (Trad. Fundación Universia y Ministerio de Educación y formación Profesional de España).

Redecker, C., & Punie, Y. (2017). Digital Competence of Educators:DigCompEdu. https://moodle.ktu.edu/pluginfile.php/428841/mod_resource/content/1/pdf_DigComEdu_a4_final.pdf

Rifah, L and Zamahsari, G. K. (2023). Can Technology Replace the Teachers’ Role in Higher Education Settings? A Systematic Literature Review. In Proceedings of the 7th International Conference on Sustainable Information Engineering and Technology (SIET '22). Association for Computing Machinery, New York, NY, USA, 217–221. https://doi.org/10.1145/3568231.3568266

Rychen, D. S., & Salganik, L. H. (2003). Key competencies for a successful life and a well-functioning society. OECD Definition and Selection of Competencies Final Report. https://doi.org/10.1080/2159676X.2012.712997

Selwyn, N., 2022. The future of AI and education: Some cautionary notes. European Journal of Education 57, 620–631.. https://doi.org/10.1111/ejed.12532

Sorgner, A. (2017). The automation of jobs: A threat for employment or a source of new entrepreneurial opportunities? Foresight and STI Governance, 11(3), 37–48. https://doi.org/10.17323/2500-2597.2017.3.37.48

Spante, M., Hashemi, S. S., Lundin, M., & Algers, A. (2018). Digital competence and digital literacy in higher education research: Systematic review of concept use. Cogent Education, 5(1), 1–21. https://doi.org/10.1080/2331186X.2018.1519143

Sued, G.E., 2022. Culturas algorítmicas: conceptos y métodos para su estudio social. Revista Mexicana de Ciencias Políticas y Sociales 67.. https://doi.org/10.22201/fcpys.2448492xe.2022.246.78422

Tuomi, I., The Impact of Artificial Intelligence on Learning, Teaching, and Education, Cabrera Giraldez, M., Vuorikari, R. and Punie, Y. editor(s), EUR 29442 EN, Publications Office of the European Union, Luxembourg, 2018, ISBN 978-92-79-97257-7, doi:10.2760/12297, JRC113226.

Van Deursen, A. J., & Van Dijk, J. A. (2009). Using the Internet: Skill related problems in users’ online behavior. Interacting with computers, 21(5-6), 393-402.

Wang, H., 2022. Transparency as Manipulation? Uncovering the Disciplinary Power of Algorithmic Transparency. Philosophy & Technology 35.. https://doi.org/10.1007/s13347-022-00564-w

Yannakakis, G. N., & Togelius, J. (2018). Artificial intelligence and games (Vol. 2, pp. 2475-1502). New York: Springer.

Zawacki-Richter, O., Marín, V. I., Bond, M., & Gouverneur, F. (2019). Systematic review of research on artificial intelligence applications in higher education – where are the educators? International Journal of Educational Technology in Higher Education 2019 16:1, 16(1), 1–27. https://doi.org/10.1186/S41239-019-0171-0

Zhai, X., Chu, X., Chai, C. S., Jong, M. S. Y., Istenic, A., Spector, M., … Li, Y. (2021). A Review of Artificial Intelligence (AI) in Education from 2010 to 2020. Complexity, 2021. https://doi.org/10.1155/2021/8812542