Competencia digital y competencia algorítmica en la era de la inteligencia artificial. “AlComEdu”: un enfoque integral para gestionar la estrategia y el marketing de las instituciones de educación superior Digital competence and algorithmic competence in the age of artificial intelligence. “AlComEdu”: a holistic approach to managing the strategy and marketing of higher education institutions
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La competencia digital, según la OCDE y la UE, se refiere a las habilidades para vivir y trabajar en una sociedad digitalizada. La omnipresencia de algoritmos en la interactuación de los individuos desafía los modelos hasta ahora desarrollados, lo que resalta la necesidad de una nueva competencia algorítmica enfocada en comprender y utilizar algoritmos e inteligencia artificial. Se identifican dos dimensiones para evaluar la competencia algorítmica: habilidades conceptuales y habilidades humanas. Las conceptuales incluyen la creación de recursos digitales, gestión de datos, pensamiento crítico, pedagogía digital y evaluación de alumnos. Las humanas se refieren a la comunicación organizacional, colaboración profesional, actuación ética y responsable, práctica reflexiva y formación digital. La competencia algorítmica busca mejorar el pensamiento crítico, la autonomía, la resolución de problemas mediante el uso adecuado de herramientas de IA. Este enfoque integral proporciona un marco claro para desarrollar y evaluar la competencia algorítmica en el contexto educativo.
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