Violencia en la oferta mediática de Barranquilla (Colombia)
Keywords:
Violence, mass media, media effects, cultivation theoryAbstract
This study seeks to establish the levels of violence in the media environment in the city of Barranquilla (Colombia) and drawing from different theoretical perspectives discusses the potential implications of such levels of media violence. Authors also propose an educational alternative to counteract this reality that will allow media users to critically analize violent media content.
This research is based upon a content analysis developed in 1999, which includes an analysis of violent content of print and audiovisual media available in Barranquilla based on several categories of violence such as physical violence, psychological violence, and sexual violence, among other categories. Results show that there is a high level of violence in the media available in Barranquilla and the implications of this reality are discussed within the context of Cultivation Theory and Social Learning Theory. Authors suggest critical television viewing as a an educational alternative that will contribute to formation of audiences better prepared to resignify and reinterpret media messages.
References
BANDURA, A. «Teoría Social cognitiva de la comunicación de masas». En: Bryant, J. y Zillmann, D. (Eds.). Los efectos de los medios de comunicación: Investigaciones y teorías. Barcelona: Paidós, 1996,
DEAS, Malcom y GAITÁN DAZA, Fernando. Dos ensayos especulativos de la Violencia en Colombia. Bogotá: Tercer Mundo Editores, 1995.
CONFERENCIA de Facultades y Escuelas de Periodismo, Comunicación Social de América Latina (1¹: 1990: Bogotá). Memorias de la Primera Conferencia de Facultades y Escuelas de Periodismo, Comunicación Social de América Latina. Bogotá: Universidad Central, 1990.
SIMPOSIO Nacional sobre la violencia en Colombia. (2º: 1986: Chiquinquirá). Memorias del Segundo Simposio Nacional Sobre la Violencia en Colombia. Bogotá: ICFES, 1987.
UNIVERSIDAD Nacional de Colombia. Colombia: Violencia y Democracia. Comisión de Estudios Sobre la Violencia.
SÁNCHEZ, Gonzalo y PEÑARANDA, Ricardo. Pasado y Presente de la Violencia en Colombia. Bogotá: Cerec, 1986.
SÁNCHEZ VÁZQUEZ, Adolfo. El Mundo de la Violencia. México: Fondo de Cultura Económica, 1998.
SINGHAL, A. y ROGERS, E. 1999. Entertainment-Education: A Communication Strategy for Social Change Mahwah (NJ): Lawrence Earlbaum Publishers.
Downloads
Published
Issue
Section
License
Research & Development provides free access to its content to those who register on the website under the principle that making research freely available to the public supports greater global knowledge sharing.
It runs under a Creative Commons CC BY-NC 4.0 License.
Neither the submission nor the processing of the articles implies costs for the authors or the institutions of which they are part.
