Quantitative Reasoning, Language and Mathematics

Abstract

The transfer of knowledge to everyday situations containing information of a quantitative nature, called generic situations, is an indicator of what it is to be competent in the area of mathematics; therefore, obstacles that may arise in the observation and communication of such situations in-terfere with the full understanding of them and their subsequent translation into mathematical language. This document presents an alternative work from promotions in advertising brochu-res, computer graphics, charts or diagrams published in magazines or newspapers that allows, through exploration, for the understanding and analysis of the situation, to work mathematical skills to strengthen quantitative reasoning, showing a methodological path that will help students overcome the paradox of specific language, which is seen as an obstacle to communication and learning in mathematics.